SERB FASHION
#1 premium menswear retailer in Kuwait
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B2C Retail

Serb Fashion operates its business in two directions. One is business to consumer apparel retail promoting international and private label brands which are sold in a variety of formats and channels as shown below.


Mono brand concepts (premium)

1. Brand: Boss
2. Gender : Men, Kids
3. Lines: Formalwear, athleisure, casualwear, shoes and accessories
4. Quality: Premium bridge brand
3. Channel: Bricks & Mortar
5. Locations: 4 stores


Mono brand concepts (premium)

1. Brand: Hugo
2. Gender : Men, Women
3. Lines: Formalwear, casualwear, shoes and accessories
4. Quality: Premium bridge brand
3. Channel: Bricks & Mortar
5. Locations: 1 store


Multi brand concepts (premium)

1. Brand: Boss, Roy Robson, Bugatti, Brax, Michael Kors, Paul & Shark, Emporio Armani bodywear and sweimwear, Polo Ralph Lauren Bodywear
2. Gender: Men
3. Lines: Formalwear, casualwear, shoes and accessories
4. Quality: Premium bridge brands
5. Channel: Bricks & Mortal, Online
6. Locations: 4 stores
7. Ecommerce Website: www.concorde.fashion



Multi brand concepts (premium)

1. Premium Brands for liquidation: Boss, Roy Robson, Bugatti, Brax, Michael Kors, Paul & Shark, Emporio Armani bodywear and sweimwear, Polo Ralph Lauren Bodywear
2. Private label brands: Zinc, Graffiti
3. Gender: Men
4. Lines: Formalwear, casualwear, shoes and accessories
5. Quality: Premium bridge brands and private label brands
5. Channel: Bricks & Mortal, Online
6. Locations: 3 stores

B2B Wholesale

Business to business trade in the same sector supplying international and private label brands as uniform for other businesses.

Also, servicing the corporate sector with gift products for their teams and customers such as ... (to be filled later)